Ideas for Web Pages

Main Page (aka Home Page) - This tells your visitor what you offer and details what they can find on your site.

Company History - This should present your company as a solid and trustworthy.

Testimonials - This can be a dedicated page or you might choose to place testimonials throughout the site.

About Us - General background and beliefs. Can be combined with company history, mission statement, purpose etc. May also want to include bios for personnel as well as awards and professional affiliations.

Meet the Staff/Team etc. - Bios and photos for people in your company.

Location & Hours - This displays your address, map, and driving directions as well as hours of operation.

Contact - This displays your fax, e-mail, and phone numbers. You can also include a mini-directory for all departments or contact points. A feedback form is often included on this page as well.

Products (All) - This lists and briefly describes all the product you offer.

Products (Specific) - This lists and describes each distinct product on its own page.

Services (All) - This lists and briefly describes all the services you offer.

Services (Specific) - This lists and describes each distinct service on its own page.

Mission or Purpose - This outlines your organization's values. Again this page builds your credible and stable reputation.

Line Card - This is a directory of the major brands you stock or sell. It's a simple list of the manufacturer's name and a listing of some of the brands they manufacture or distribute. If the manufacturers have web sites, you can also include a link to them.

Prices/Rates - This is another strong selling page and another opportunity to showcase your products or services.

Specials and/or Coupons - Current discounts or special offers.

Recently Completed Projects - This enables you to dynamically communicate with your viewers. Give details, pictures, and background information. Explain why you were chosen and how you used your skills to solve problems and complete projects.

Product Comparison/Cross Reference Page - If you sell products, this displays a side-by-side comparison to competitors explaining why yours is the best choice.

FAQs - A good Frequently Asked Questions page can be a valuable way to answer questions that might otherwise be an obstacle to a sale. It can also include information, phrased in the form of a question, that didn't fit in other categories.

Privacy Policy - If you're collecting data through inquiry forms, this page tells your potential customers that you won't abuse their information.

Copyright Notice - boilerplate copyright notice. Not required but indicates that you intend to protect your intellectual property.

News and Press Releases - This is another opportunity to dynamically communicate with your visitors. This may contain links to individual news or press release pages.

Inquiry or Feedback Form - This gathers leads and helps you maintain contact with potential customers after they leave your web site. This should be short, but also include fields for all the information you need. can be combined with contact page.

Customer Service - If you already have an Internet customer base, this gives them an inquiry page to report problems or ask questions.

Quality, Certifications, Awards and Organizations - This lists qualifications, certifications, quality awards, or ISO standards. This is another chance to convince your prospective customer.

Shared Links, - This is an opportunity to link to all of your product manufacturers, trade associations, and professional bodies. This is also an opportunity to provide return links to sites that have agreed to link to you.

Employment Opportunities & Applications - This lists your current job openings. You may also want to include application forms.

Resources - This is often a collection of links that would be relevant and helpful to your customers. Might also include helpful books, videos and contacts.

Calendar of Events - Upcoming events and activities.

Product Support Telephone Numbers and Links - If you resell products you may want to include links back to the manufacturers web sites as well as support phone numbers.

Brochure - downloadable and printable brochure.

Usage Tips - suggestions and helpful information for the products you sell.